JAHNKOY is a Siberian-born artist whose work aims to restore traditional craftsmanship and revive global cultural heritage in the contemporary landscape. For her debut collection with PUMA, JAHNKOY brings her signature aesthetic to streetwear silhouettes, reimagining them with artisanal detailing and vibrant patterns. Russian traditional ornaments and folk references remind us that clothing is a sacred protection for our bodies and souls – and is something worth valuing. The collection’s footwear also uses sustainable and recycled materials in an effort to reduce production waste and organic cotton for apparel as a part of an overall sustainability initiative.